What is in the Packaging

I received a courier from  a reputed bank. The item was a plastic material, (no no not any card). I opened the package and was pretty impressed at the first sight.

The packaging was almost equivalent to the actual item's worth, or may be even better than the plastic.

Yes nowadays "Mind-Share" costs a  lot.

It is so funny that the same banks, send emails reading "print if only required...........  to save environment" and compromise on environmental policies when it comes to packaging their products and accessories. Were trees not  cut down to produce such a package, I really wonder.

Any customer would take it and use it even if it had been packed in an ordinary material. Safety during the courier can be taken care in a much cost effective way.

But you know this is the game of Mind Share.

"The MIND SHARE" for the brand is the most important.

Yes they had my mind share, for sure and I am sharing the same idea with you.

But how far should one go to have the Mind Share?

Is the Packaging really important?

Thol